Have a LinkedIn account? Check.
Have any idea how to use it to find sales leads? Probably not.
I know the feeling. You’re responsible in some way, shape or form for finding new sales leads. You need to find people that want or need what you have to offer. What are you currently doing to find them? I’m pretty sure I’ve tried almost every tool out there, and I dare you to find me a tool that gives you the power to generate and craft a better list of targeted leads than LinkedIn. The real problem will be finding the time to follow up with all of them! I’ll let you figure out that problem 🙂 So what are these top 3 ways to fill your funnel? I thought you’d never ask!
1) Advanced Search
Take a look at this picture below. Follow the arrow to the promised land!
Click that “Advanced” link. If you have never used it, your world is about to change. In this advanced search area, you can actually type in the title of the person you are looking for, the company the person works for, or even their location based on their zip code (and several more). You can have fun with this one. You will find some combinations work better than others. Get creative using keywords that your perfect prospect might have in their profiles!
2) Introductions From Common Connections
If you hate cold calling, this will be your new favorite technique.
If I wanted to connect with Cindy McDonnel, I’m in luck. I have 2 shared connections with her. That means 2 people that are my 1st level, direct connections, are also connected to Cindy. But how do I make that happen Adam? Glad you asked… I’ve found the most effective way to do that is to reach out to my common connections (Chad and/or Michele in this case), either on LinkedIn, email or over the phone and say something like this: “Hi Chad! I’m planning on reaching out to Cindy McDonnel this week. I happened to notice you are a connected to her on LinkedIn. Would you be open to introducing the two of us? No problem if you aren’t able to…like I said, I was planning on reaching out to her either way, but we all know a warm connection is better than a cold one.” No one likes to feel obligated to do something, or feel like a crutch. By doing it this way, you’re giving them an opportunity to help you instead. Everyone likes to help, so this usually works very well. If you think about it, that’s basically what LinkedIn is all about.
3) Saved Searches
Wouldn’t it be great if LinkedIn was your own personal lead delivery service? It can be….using saved searches.
With the free version of LinkedIn, you can save up to 3 searches.
After you have applied step 1, (if you haven’t, try it!) there’s a good chance you have a list that you really like. Just click the “Save Search” link. You can name the search whatever you want, and then select either monthly or weekly for your alerts. From that point on, anyone new that meets your search parameters, that wasn’t on your original list, will come directly to your email. Free delivery!
Put these 3 strategies to use today, and you will have a sales funnel that’s too big to handle! Trust me, it’s a better problem to have than and empty funnel.
Want my 27 Point LinkedIn Checklist? Text the phrase “mychecklist” to 44222 or you can get it by clicking this link
Adam will be joining our Feb 28 You Can Get Hired workshop and there is no cost to you. If you would like to meet Adam and pose your own questions about LinkedIn, click the button to register you and a friend. The workshop is just 2 1/2 hours and will produce a return many times over in your job search!