Tuesday, March 28, 2017
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LinkedIn

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Have a LinkedIn account?  Check.

Have any idea how to use it to find sales leads?  Probably not.

I know the feeling.  You’re responsible in some way, shape or form for finding new sales leads.  You need to find people that want or need what you have to offer.  What are you currently doing to find them?  I’m pretty sure I’ve tried almost every tool out there, and I dare you to find me a tool that gives you the power to generate and craft a better list of targeted leads than LinkedIn.  The real problem will be finding the time to follow up with all of them!  I’ll let you figure out that problem 🙂  So what are these top 3 ways to fill your funnel?  I thought you’d never ask!

1) Advanced Search

Take a look at this picture below.  Follow the arrow to the promised land!

Click that “Advanced” link.  If you have never used it, your world is about to change.  In this advanced search area, you can actually type in the title of the person you are looking for, the company the person works for, or even their location based on their zip code (and several more).  You can have fun with this one.  You will find some combinations work better than others.  Get creative using keywords that your perfect prospect might have in their profiles!

2) Introductions From Common Connections

If you hate cold calling, this will be your new favorite technique.

If I wanted to connect with Cindy McDonnel, I’m in luck.  I have 2 shared connections with her.  That means 2 people that are my 1st level, direct connections, are also connected to Cindy.  But how do I make that happen Adam?  Glad you asked…  I’ve found the most effective way to do that is to reach out to my common connections (Chad and/or Michele in this case), either on LinkedIn, email or over the phone and say something like this:  “Hi Chad!  I’m planning on reaching out to Cindy McDonnel this week.  I happened to notice you are a connected to her on LinkedIn.  Would you be open to introducing the two of us?  No problem if you aren’t able to…like I said, I was planning on reaching out to her either way, but we all know a warm connection is better than a cold one.”  No one likes to feel obligated to do something, or feel like a crutch.  By doing it this way, you’re giving them an opportunity to help you instead.  Everyone likes to help, so this usually works very well.  If you think about it, that’s basically what LinkedIn is all about.

3) Saved Searches

Wouldn’t it be great if LinkedIn was your own personal lead delivery service?  It can be….using saved searches.

With the free version of LinkedIn, you can save up to 3 searches.

After you have applied step 1, (if you haven’t, try it!) there’s a good chance you have a list that you really like.  Just click the “Save Search” link.  You can name the search whatever you want, and then select either monthly or weekly for your alerts.  From that point on, anyone new that meets your search parameters, that wasn’t on your original list, will come directly to your email.  Free delivery!

Put these 3 strategies to use today, and you will have a sales funnel that’s too big to handle!  Trust me, it’s a better problem to have than and empty funnel.

Want my 27 Point LinkedIn Checklist?  Text the phrase “mychecklist” to 44222 or you can get it by clicking this link

 

Adam will be joining our Feb 28 You Can Get Hired workshop and there is no cost to you. If you would like to meet Adam and pose your own questions about LinkedIn, click the button to register you and a friend. The workshop is just 2 1/2 hours and will produce a return many times over in your job search!

Eventbrite - 02/28/17 You Can Get Hired! - Adam Wallschlaeger & Janine Bear

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Is Your LinkedIn Summary a Winner or Loser

How do you show up in your LinkedIn summary?Is Your LinkedIn Summary a Winner or Loser

Is your LinkedIn summary compelling or boring and does it tell people who you are, what you do and who you serve.   In other words, is your LinkedIn summary a winner or a loser?

Perhaps you have you copied your resume into your summary section, which is something I see all the time which would fall into the loser category.  If your headline is compelling, people will gravitate to read your summary which you should move right up under the top section of your profile.

This is where you get to shine!

Your LinkedIn summary is that place where you get to share who you are professionally and let people see who you are personally.  Think of your summary as that place where you get a chance to really speak to people in a more personal way.  You should write this section in the first person tense so you sound friendly and you want people to learn more about you.

This is also a place where you should share your credibility, those achievements that you are proud of and tell people more about what you’ve done and how you can help them get the same results.  Often when I work with people on updating their LinkedIn profiles,  they say “I don’t want to brag” which is most typical among women versus men.  But what I want to say about that is – it is your time to brag!
Think in terms again about what makes you credible?  That can be everything from facts and figures to media appearances.

In the digital world, the most important version of your bio is your LinkedIn summary.
– William Arruda via Forbes.com

What do you do? It Belongs in your LinkedIn SummaryIs-your-linkedin-summary-a-winner-or-loser

Use your summary section to let people know what you do. I suggest you do this in short sentences with highlighted bullet points. The idea is to just give your viewers an idea to decide if you are an ideal connection for them.  How many times have you received the default invitation from someone and so you view their profile to see who they are.  I guarantee you have looked at their headline and then you scroll down to their summary to gain some knowledge about why they may have invited you to join their network.

Who do you serve?

By being clear on the people you serve you will end up with a better quality network.  In terms of marketing, clearly defining your target market helps you focus on and attract those people who are well suited to what you do.  So include a sentence or two on who you serve or a few bullet points.  Remember everyone is not your customer and being intentional about developing a solid network of potential customers, referral partners and influencers will benefit you now and in the long term.

Job seekers should make the LinkedIn summary their priority

According to Laura Smith-Proulx of Job-Hunt, Laura “If you want to quickly distinguish yourself from job-hunting competition on LinkedIn, look no further than your LinkedIn Summary.The “elevator pitch” of your social media profile, a powerful Summary can compel employers to take a second look at you for their needs.”

How will you Update your LinkedIn Summary Section?

  • What makes you credible?
  • What do you do?
  • Who do you serve?
  • What makes you interesting?

See How Your Profile Stacks Up!Grab the LinkedIn Profile Check List

JoAnne is a featured expert at our Free You Can Get Hired workshop on May 17th at the Maple Grove Community Center from 9-11:30 a.m. Register today and change the course of your current job search by making sure you have a WINNING LinkedIn! Click on the button now to register. See you there!

Eventbrite - 5/17/16 You Can Get Hired! - Dr Heather Rothbauer-Wanish and JoAnne Funch

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How a Recruiter Uses LinkedIn to Find Talent

how-a-recruiter-uses-linkedin-to-find-talent-2I had an opportunity to meet Stacey Stratton, owner of True Talent Group, a talent agency and learn how a recruiter uses LinkedIn to find talent.

I found the conversation useful and wanted to share her perspective as her feedback will be useful to any job seeker. Learn how to leverage LinkedIn for job searching after college.

To say you have a LinkedIn profile is not enough particularly if you copy your resume word for word and paste it into the appropriate sections in LinkedIn.  LinkedIn profiles must be dynamic, stand out from the crowd and get the recruiter or hiring manager to take action and want to learn more about you.   Stacey told me she spend a few minutes reading a resume then goes directly to their LinkedIn profile because “people can shine on LinkedIn where they cannot in a resume.”

When I asked Stacey what she first looked for when scanning someone’s LinkedIn profile here is what she said:

  • #1 is do they have a professional photo – first impressions matter
  • Experience – do they have the experience for the position  they are applying for
  • Summary section – do they exhibit some personality?

how-a-recruiter-uses-linkedin-to-find-talent

How important is LinkedIn’s summary section?

She relies heavily on this section to determine personality and if there is a cultural fit.  “You can have great skills but if you have the wrong personality, it won’t be a good fit.” Read my tips on how to best use your LinkedIn summary section.

The importance of Skills & Endorsements

Stacey thinks this section is mildly important.  If you have no endorsements at all this could be a negative because it leaves her wondering WHY no one would endorse the skills you say you have.

The value of LinkedIn Recommendations

Typically Stacey will not place people without recommendations, there may be some variable in that according to the length of time they have been at a job but she likes to know others have recommended the person.  Often she uses recommendation to help place a client and add that your recommendations should be recent, over the past three years.

Any value in the volunteer and causes section?

Stacey says yes, goes toward character and what the person cares about.  I would agree and often companies that are philanthropic and support causes want employees to share that value.

Are the number of your LinkedIn connection important?

Not necessarily is the short answer. However, Stacey said if you are a social expert and you have very few connections that wouldn’t make sense. She does look at the types of people you are connected to, so be intentional with the people you invite to be in your network.

Top tips for job seekers to leverage your LinkedIn profile

* Get a professional photo, unfortunately people do judge.
* Work on a great summary – be true to who you are, let your personality shine through.
* Have a compelling headline that says I want to learn more.
* List your awards – be proud of your accomplishments and show future employers what they can expect from you.
* Note when you have been promoted. This shows the level of progression in your career.
* If you still play team sports – list it.  It says you are a team player.
* Utilize the media feature particularly if you are in a creative field, showing your work visually highlights your talent

Knowing how LinkedIn can help your career is imperative

According to a recent poll done by The True Talent Group, they wanted to know the skill level of their network when it comes to using LinkedIn.

50% said “They don’t know how to make their profile stand out”

50% said “They don’t know what to do once they invite or accept invitations”

I read that ABC News reported , 80% of today’s jobs are landed through networking. So knowing how to network on LinkedIn is as important to your job searching success as is having a great profile that stand out and highlights the points Stacey Stratton and other recruiters tell us are important.

LinkedIn Recruiter customers get access to all of LinkedIn’s users—not just those in their own personal networks. The product allows you to scour this enormous pool of professionals using advanced search functions such as industry, location and current company. – New Talent Times

To learn more about Stacey Stratton and The True Talent Group visit:  www.truetalentgroup.com

To get a professional career profile update, be sure to visit: https://linkedinforbusiness.net/career/

Download Our LinkedIn Profile Tips

JoAnne Funch will be featured at our Free You Can Get Hired workshop on May 17th from 9-11:30 a.m. at the Maple Grove Community Center. Register Today and find out how she can help you be sure your LinkedIn is “Recruiter Ready”! Click the Button to reserve your ticket now.

Eventbrite - 5/17/16 You Can Get Hired! - Dr Heather Rothbauer-Wanish and JoAnne Funch

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Tasks to Accomplish on A Daily Basis to Grow a LinkedIn Following
6 Things I Do Everyday on LinkedIn

If you are serious about using LinkedIn to maintain your professional brand reputation, stay top of mind with your connections and generate business leads than  I know you are consistently showing up.

 

For those who have never been to one of my trainings or have not heard me speak I emphasize investing time to grow your LinkedIn network.  LinkedIn is a long term strategy that requires consistency.  Often I get asked how I personally use LinkedIn, since I am a LinkedIn Trainer. So I decided to share the 6 things I do everyday on LinkedIn and I want to say up front, these things typically take less than 30 minutes per day!

Overview of Top 6 Things I Do Everyday on LinkedIn

1. Respond to any email message

2.  Review and accept new LinkedIn connections

3.  Check the LinkedIn news feed for current updates

4. Check on Who’s viewed my profile

5.  Flip through the “Ways to keep in touch” section

6.  Share an update on the LinkedIn platform

Top 6 Things I Do Everyday on LinkedIn in Detail:

1. Respond to any email message

I always try to acknowledge a message from someone within 24 hours of receiving it. First because that is professional courtesy and second because I want to be timely.  If someone has taken the time to message me, I always give them the respect to reply regardless of why they have messaged me.

2.  Review and accept new LinkedIn connections

Reviewing new invitations is a quick task for me because I have a process n place to read and respond.  I always read the profile of the invitee, I accept all invitations with a few exceptions such as no photo or details in their profile or if something about the profile seems inappropriate. If I received the default invitation, than I have several responses that I use in reply to learn more about the person who invited me.

3.  Check the LinkedIn news feed for current updates

I scan the news feed for current updates over the past 6-8 hours to with the intention of looking for updates from clients first that I can engage with such as posting a comment. Second I scan for people in my LinkedIn network who have new connections, and see if there are people I may also want to connect with and thirdly I scan for interesting content I may want to take a quick read on.

4.  Who’s viewed my profile

I always like to see who has viewed my profile because I look for trends in location, industry, people I may have met recently and I decide who I might take the time to send a note to if they have not invited me to connect.  This is intelligence work that has provided me new opportunities that may have been missed opportunities had I not taken the lead.

5.  Flip through the “Ways to keep in touch” section

I don’t click the Congrats! button on everyone celebrating a work anniversary, but I do scan for clients and prospects I want to stay top of mind with and I send a quick hello or comment on the work anniversary, birthday or such in a sincere and intentional way.

6.  Share an update on the LinkedIn platform

Staying top of mind with my connections is paramount!  My intention is to be authentic, relevant and credible.  I post content that I believe my network would be interested in and  is relevant to why people connected with me in the first place.  I typically post a combination of content through the week that consists on my blog posts, other people’s relevant content, industry content and I try to be sure each post has an interesting graphic to accompany the article.

Networking offline as well as online is all about showing up.

How do you show up on a consistent basis?
How are you building your online reputation?

While there is lots you can do everyday on LinkedIn, some are more important than others. Learn more about how to “Jump Ahead of your Competition with LinkedIn Advantages You Can Leverage”

JoAnne will be a featured guest speaker at You Can Get Hired on May 17th from 9-11:30 a.m. at the Maple Grove Community Center. Register early to get a seat close to the stage and get the best of what JoAnne has to offer for your job search! Click the button to Register now.

Eventbrite - 5/17/16 You Can Get Hired! - Dr Heather Rothbauer-Wanish and JoAnne Funch

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